The deeper this understanding the more targeted we are able to make our campaigns and increase ROI. We study and listen, developing a framework that we use to guide every campaign we design and every project we complete. We'll help you clarify and define:
Our campaigns are centered around addressing and advancing key business objectives, translating our understanding of your brand into targeted action plans with clear outcomes.
Video is our lynchpin and a powerful tool, but it takes additional elements to make a cohesive campaign.
These steps take place in a cycle, each one leading to the next and then circling back to the beginning. The engine that powers this cycle is analytics. We are able to look beneath the hood and see detailed information on who is interacting with your content, how they are interacting with it, and how they are getting there. Each journey through the cycle strengthens campaigns and future marketing efforts.
Research is carried out and blueprint is designed; goals, messaging, audiences, and products/services are defined.
The creation of the content portfolio begins; creation all the materials that will be used throughout the campaign.
The optimal publishing methods and mediums are identified and utilized. These mediums may range from dedicated web environments to print media.
The strategic portion of the blueprint needed to engage the audience is implemented. This engagement can include social media, earned & owned media, mobile. SEO/SEM/PPC, and events.
The results of your campaigns are measured and monitored, the content and engagement plan are optimized based on these insights.
An analysis of the results of the campaign are carried out to determine it success compared against key performance indicators. Insights gained are used to adjust future campaign and the overall blueprint strategy.
We would love to talk to you in person about our services and how we can best address your individual needs. In the meantime, if you need a more in-depth look at our process please download our blueprint white paper.